We designed and built a new website for Athena Rutigliano Interiors, a luxury interior design studio serving Northern New Jersey and the Metro NYC area. The project called for a site with the same level of taste the studio brings to its clients’ homes, so every layout, typeface, and page decision was made with that standard in mind.
The Brief
Prospective clients judge a designer’s eye long before they pick up the phone, so the site had to look the part from the first scroll. Athena came to us needing a home for a decade of project photography, a clear explanation of how she works, and an inquiry process that brings in serious, well-matched leads instead of vague requests.
What We Built
We planned a five-page architecture that keeps visitors moving toward the gallery and the contact form. Home, About, Services, Gallery, and Contact, with no dead ends between them.
On the design side, we developed a restrained visual system around her branding, using generous white space and image-first sections so the project photography does the talking. The homepage opens with the studio story, flows into services, previews the portfolio, and lands on the inquiry form, a deliberate top-to-bottom sales path.
The services section is where we did the most strategic thinking. We structured her three offerings as numbered engagements, each pitched at a different project size, from whole-home builds down to half-day consultations. This layout lets a visitor self-select into the right engagement before ever reaching the form, so inquiries arrive pre-qualified and Athena spends less time filtering leads.
We also handled the practical layer. A gallery built to hold both recent and archived work, a contact form with required fields that captures name, email, and project details in one pass, availability messaging that tells visitors she is booking full-service projects for late 2026, a stated two-day response window to set expectations, click-to-call and email links in the footer, and a fully responsive build tuned for fast loading on mobile.
The Outcome
The finished site reads like the studio itself. Clean, warm, and confident without shouting. Athena now has a portfolio that presents ten years of work properly, a services page that quietly qualifies her leads, and an inquiry flow that starts client conversations in under a minute.